Monday, 31 October 2011

relevant questions

What is the video’s theme?
The video’s theme is based on obsession and love it also deals with rejection as the girl is oblivious to the boy’s feelings. It’s going to be about a boy who falls in love with a girl but becomes obsessed and begins stalking her and he lives in a dream state world where she feels the same but the reality is the opposite he then kidnaps her to try and make her fall in love with him but it doesn’t work and he has to deal with the rejection by her.
What are its mood progressions?
The boy goes from being totally in love to obsessed when he reaches this point he is unhinged and dangerous. The girl will go from being happy and smiling a lot too being scared and upset, also angry with the boy for the kidnap.
What kind of location should each sequence have?
Natural surroundings will be the main location of the video although some scenes will take place in cafes and at school and in houses.
What statement should each location make towards the video’s premise?
Each location shows that even in normal calm surroundings. It will show that terrible things can happen in normal places and the forest setting is to show how the boy has gone crazy and shows the girl being trapped in an inescapable forest.
How should each set be lit?
the lighting will be natural and bright this follows the conventions of the indie genre
What kind of props go with the set?
We will need a:
  • car
  • picnic hamper
  • loads of pictures of the girl
  • book called enduring love
  • books and pens
  • wallet
  • red rose
  • party invitations
  • handkerchief
  • gun (fake)
  • scissors
What kind of belongings do the characters keep around them?
The boy will have a picture of the girl on his person at all times.
What kind of clothes does each character wear and what do the clothes tell us?
The boy will wear skinny jeans and a blazer with a shirt. This will show how he is different from other people and his look is becoming more popular in society now. The girl will also be wearing indie styled clothing bright natural colours.
 What colour palette and progression would promote the video’s thematic development?
In our editing we are already thinking of using black and white imagery to show part of the boys mind is dark and evil or that the events that are going to occur are dark.

roles and responsabillity

Director: Marissa
Scrip director: Hannah
Editor: Radhika and Marissa
Location manager: Mark
Casting director: Mark
Videographer: Radhika
Props/ costume manager: Hannah
for these roles and responsiblities we will all be helping eachother in our roles so this will make it easier for us to do our job much more easily.
we all know what our jobs entail but we will also be helping each other out so anything we don't understand about our jobs we will learn through out the project.

Monday, 17 October 2011

media 2.0

Media studies 2.0 means that audiences have become more active users and now instead of just having media created for them they are creating it themselves the audience is no longer passive but now active. In media 1.0 the 7 main points are:
·         We only look at popular works that have been well publicised
·         We tend to only talk about people who have appeared on major media industries who were observed by well- known critics
·         We also only look at ‘experts’ who have published a lot of work
·         We believe that students should be taught to read the media in a critical manner
·         We tend to only look at big western media companies and their form of media but we don’t look at alternatives of other media companies
·         We only talk about internet and digital media as an add on to other form of media and not as a separate media form
·         We tend to see the audience as inexperienced at reading media while we believe anyone in a media production team to be the experts.
Problems we face in a post broadcast world
The first problem would be volume we needed to find a way of relaying the mass information this is because the audience want so much information that only a massive storage of information would do which is what the internet does.
The second problem is dispersal this is a problem because when using broadcasting only well-known and well publicised programmes where put on. But now in internet people can use programmes that are not well known or a niche market. Businesses use this in the long tail theory to raise interest in unknown media items.
The third problem I have found is access in broadcast media everything was publicly accessible to everyone but with internet and digital media it is not some websites need passwords or need to belong to a specific group to access them.
The fourth problem is discovery on broadcast media it was easy to find the information we wanted to study but in digital media it takes longer to find things we would like to study as we would need to put in keywords that we may not know about.
The fifth problem is content this is a problem because on broadcast media content was created on what the audience found as interesting or was a big topic at the time or well liked but on digital media content can be made for everyone but it is often done with limited information not all content will provide all the information the audience would like where in broadcast media they would give all the information needed to understand the topic or to further people’s thinking.

the craftsman theory

Richard Sennett says that every person has the need to do the best work they can this is the craftsman theory. He also says that the modern world prevents us from being a craftsman. In media people have become craftsman using media websites such as YouTube and Cubase people have been able to show their creativity. It is said that this has ‘lead to social well-being and increased self-esteem’

Wednesday, 12 October 2011

the long tail

What is the long tail theory?
The long tail theory is about culture and economics shifting from specific products for everyone (mainstream items) to items wanted by only a particular group of people (niche markets). It says that narrow markets can do as well as mainstream ones. Products, media, culture and economics doesn’t need to be one size fits all anymore. This has come out more due to the emergence of online shopping.
What can it be used for?
Businesses like amazon use long tail theory to sell products to niche markets for example touching the void was a good book but had very modest sales but when another more popular book was released called into the thin air it gained popularity for touching the void as they both had the same type of story. Amazon picked up on the growing interest in touching the void and began putting it on a recommendation list to anyone who bought into the thin air. This generated more interest and a niche product had the same vast consumers as a mainstream product.
Why is it important for media?
This can be good for media as it starts to generate more interest in the niche market which would then increase the rage of media used gaining more money for smaller sections of the media. It also teaches media bosses that not every type of person needs to like something for it to be successful and should expand media where possible as some niche products of media may do better than  the mainstream media they use.

Monday, 10 October 2011

Pre-production task 1 filming schedules

I and my group decided that we would be filming and editing on Wednesday and Fridays the reason we have chosen to do this is because it is the only time in the week we are all free at the same time and are able to meet apart from in lesson. We will be filming on Fridays and editing on Wednesday this is because on Fridays we have more time which is ideal for filming.